The E-Commerce Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote Ninos Kids Wear's products and services. This role involves enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The E-Commerce Marketing Manager plays a crucial role in optimizing the performance of digital marketing efforts to achieve business objectives.
Responsibilities & Duties:
1. Develop and Execute Digital Marketing Strategies:
o Create and implement comprehensive digital marketing strategies to increase online sales and brand awareness.
o Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.
2. Manage E-Commerce Marketing Campaigns:
o Develop marketing campaigns to promote products or services online.
o Ensure the campaigns are executed effectively and within budget.
3. Content Creation and Management:
o Oversee the creation of online content, including website content, blogs, social media posts, and product descriptions.
o Ensure that content is optimized for SEO and user engagement.
4. Analyze and Report Performance Metrics:
o Monitor and measure the performance of all digital marketing campaigns.
o Analyze key metrics to determine the success and areas for improvement.
o Prepare reports to communicate campaign performance to stakeholders.
5. Manage Social Media Presence:
o Develop and maintain the company’s social media presence.
o Engage with the audience, respond to inquiries, and manage social media campaigns.
6. Collaborate with Internal Teams:
o Work closely with the product, sales, and customer service teams to align marketing strategies with business objectives.
o Coordinate with the design team to ensure brand consistency across all digital channels.
7. Optimize Website and User Experience:
o Work on improving the user experience on the company’s website.
o Conduct A/B testing and use analytics to drive continuous improvement.
8. Stay Updated with Industry Trends:
o Keep abreast of the latest trends and changes in digital marketing and e-commerce.
o Implement new and innovative marketing strategies as needed.
Key Competencies:
1. Digital Marketing Expertise:
o Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media advertising tools).
o Strong understanding of SEO, SEM, email marketing, and social media marketing.
2. Analytical Skills:
o Ability to analyze marketing data and draw actionable insights.
o Proficiency in using data analytics tools to measure campaign performance.
3. Creativity and Innovation:
o Creative thinking with the ability to develop engaging marketing content.
o Innovative approach to problem-solving and campaign development.
4. Communication Skills:
o Excellent written and verbal communication skills.
o Ability to convey marketing strategies and campaign performance to stakeholders effectively.
5. Project Management:
o Strong organizational skills with the ability to manage multiple projects simultaneously.
o Detail-oriented with excellent time management skills.
6. Team Collaboration:
o Ability to work collaboratively with cross-functional teams.
o Strong interpersonal skills to foster teamwork and cooperation.
Education & Experience:
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree is a plus.
• Experience: Minimum of 5 years of experience in digital marketing, preferably within the e-commerce sector. Proven track record of managing successful digital marketing campaigns.